How Kinly’s videos and events attracted 100,000+ viewers

A man recording with a camera.
How Kinly’s videos and events attracted 100,000+ viewers
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Kinly is a global provider of AV collaboration services and support. After 20+ years of experience in the AV and video collaboration industry, the company now has around 1,200 employees working with more than 2,500 clients across the world.

The problem:

Kinly offers audio and video solutions, with the majority of its business coming through conferences, services for events and broadcasted EXPOs. The company supplies live broadcasting services for a range of industries such as marketing companies, banks, educational institutions and governmental organisations.

In supporting these industries, Kinly needed to be able to allow government organisations and banks to reach people anywhere in the world. This meant helping marketing companies remove the silos within a workplace so that information is accessible to those who need it. A silo mentality impacts trust and communication, and means organisations can’t act quickly or take advantage of opportunities.

The solution:

Kinly turned to Quickchannel, which offers cloud based solutions that allow organisations to create, record, manage and broadcast anything from events, seminars, meetings and internal/external presentations. With the implementation of the Quickchannel platform, Kinly has helped customers to collaborate and support their end users in the services they require.

By combining technology with design, clients now have a solution that is changing the way people interact with each other, both in and out of the office. Using videos and broadcasts that stand out from the crowd with a custom video player, those engaging in the videos are getting the best possible experience regardless of their location.

Through the company’s offerings, customers have been able to host a range of broadcasting opportunities such as talk shows and business meetings, graduation ceremonies and town hall presentations.

“I was impressed by the level of service and customer orientation from the Quickchannel team when we engaged with them. From our first meeting to starting out with their streaming platform, everything was both fast moving and professional”, explains Jan Vogels, project manager at Kinly, who was leading the project of finding the next generation streaming, recording and webcasting platform.

“Quickchannel was able to facilitate an easy web platform which sets up a webcast, including a landing page-designer to build the webcast page. With this we can easily create customer branded experiences on our own. This solution is rare among other streaming providers and was an added benefit to us at Kinly.”

Challenges involved with the implementation:

With demand for services at an all-time high, Kinly required a specialist to help it overcome some of the issues it was experiencing with its live video streaming services. With pressure to provide a versatile platform for its users, Kinly needed to streamline its customer experience and offer a strong service to its current clientele and reached out to online streaming and recording services provider Quickchannel for support.

The result:

Quickchannel were able to provide fantastic customer service, functionality and flexibility in platform and high quality of the video streaming.

Kinly’s streaming and video usage in the Quickchannel Platform in two years resulted in 500+ videos and events, 100,000+ viewers and 2.5+ million minutes streamed.

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