Influencer marketing is a catchy, catch-all buzzword – but for a term so vast, it has a litany of caveats attached to it. Right now, in these uncertain Covid times, the word has a certain stigma – especially referring to those who are jetting off to conduct ‘essential work’ when so many are unable to … Continue reading Sara McCorquodale, CEO, CORQ: On influencer and brand relationships and Gen Z/millennial priorities