Getting to grips with social media intelligence – and how brands need more empathy post-Covid-19

DMWF Whether it is social media intelligence, social media monitoring, or social 2.0; call it what you will, the need for speed and clarity has never been greater to ensure your competition does not rush over the hills and far away. Take McDonald’s as an example. The company analysed five years’ worth of social mentions … Continue reading Getting to grips with social media intelligence – and how brands need more empathy post-Covid-19