Millennial marketers see the value of job-switching

Every person with a job in particular sector has to ask themselves two fundamental questions:

Is the best way to progress to switch jobs every year or two or to stay in one place and try to work your way up?


If you aren’t happy with your current working environment or role, should you try to change it or leave to try your luck in another role?

Much has been made of the fact that a significant proportion of millennials seem to have a different view of the correct answers to these questions then previous generations.

A 2016 Gallup study reported that 21% of millennials had reported changing jobs within the past year and 60% were open to new job opportunities.

A LinkedIn study also showed that the number of jobs graduates have in the first five years after graduation has doubled.  While 1986-88 graduates averaged 1.6 jobs, 2006-10 graduates averaged 2.8.

A new study by IT professional network Spiceworks has focused in on the marketing sector.

Willing to change

The study found that 56% of millennial marketers have been in their current jobs for less than three years. For Generation X, this number falls to 33%.

39% of Gen Xers and 34% of baby boomers have been with their current employers for more than five years, compared to 14% of millennials.

29% of millennial marketers are actively looking to change employers in the next 12 months. Part of this could be a widespread favourable view of the current job market; 57% of millennials believe the job market is positive.

The reasons for planning a move fall into two primary categories; skill advancement (66%) and attaining a better salary (58%).

When asked what kind of skills are important for marketers to have, the respondents listed:

-          communication and people management (82%)

-          writing skills (80%)

-          content marketing (78%)

-          digital media (77%)

-          data analysis (77%)

Comparing the skill sets of different generations seem to suggest that while millennials have less advanced writing and ‘soft’ skills they are more advanced in social media.

“Most tech marketers are happy in their jobs, but they’re also optimistic about the current job market and the opportunity to advance their skillset in a new position,” said Sanjay Castelino, vice president of marketing and revenue operations at Spiceworks.

“Less than half of marketers are advanced in the core skillsets that are important today, such as content marketing, digital media, and data analysis, so it’s logical many are looking to find new opportunities that can equip them with the skills they need to excel in the future.”

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