All brands can now apply for a verified Twitter account

All brands can now apply for a verified Twitter account
Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.

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It’s sometimes hard to believe there are so many advantages associated with a small blue tick next to your Twitter handle. But this tick – hard to come by – is a sign that your tweets are of public interest. 

In other words, it’s a signal that others should follow it.

This of course throws up many advantages for brands and marketers alike – people are more likely to see you as authentic, trust your content and engage. That’s why the news that Twitter has opened up an online application process for accounts to received verified status is very good news. 

An account may be verified if it is determined to be of public interest. Typically this includes accounts maintained by public figures and organisations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.

You can start applying to verify your account by filling out this form. To apply, you’ll need:

  • A verified phone number
  • A confirmed email address
  • A bio
  • A profile photo
  • A header photo
  • A birthday (for personal accounts)
  • A website
  • Tweets set as public in  privacy settings

Don’t worry if you get rejected, though. Twitter will notify you via email either way and you can re-apply again 30 days later.

Twitter was the first platform to introduce account verification, starting in 2009 and currently has close to 187,000 verified accounts. Before this week, accounts could not apply to be verified, but were chosen by solely Twitter to receive the blue tick.

The @CDCgov was one of the first Twitter accounts to be verified, followe dby @NASAArmstrong, @KimKardashian, @Oprah and @TonyHawk.

“We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,” Tina Bhatnagar, Twitter’s vice president of user services said about the move.

Will you be applying – and why? Comment below.

 

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