Software startup takes aim at marketing case study problem

Software startup takes aim at marketing case study problem
Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.

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All marketers love a good case study, it’s a simple fact. Why? Because there’s no more powerful way of getting the word of a brand across than its own customers. 

This is the simple reason influencer marketing and consumer reviews are really taking off these days, but there’s no underestimating the power of a good old fashioned case study.

One new tool on the market to help businesses and brands build client and customer stories is CaseStudyNinja.com, a new cloud software product and support service launched just this week.

How does it work?

The software provides guided templates for case studies as well as a service for users to access a pool of writers and video content producers who can create the content. Users can simply pass on the entire process to the software, which can produce a case study from interview stage to the finished product.

It also includes a secure portal where users can manage and publish case studies, making them private or public at will, and iOS and Android apps.

Users can also output to PowerPoint and Word, as well as tagging client-approved public facing content by country, sector and service, adding filters, hashtag search capabilities and social sharing buttons.

‘Lack of time’

The company aims to capitalise on the lack of time and resource some organisations suffer from, meaning they can’t always produce the best quality – or any – case studies. Its founder Sarah Dillingham, who worked for over two decades in the City and central government, said she’d heard from many “frustrated” marketers despair over the lack of good quality case studies, which prompted her to start up the business. 

“I wanted to develop a global online service that ultimately simplifies this process making it much easier and quicker for businesses to create, manage and publish their customer success stories so they can get on with meeting other key business objectives,” she said.

The platform was trialled earlier this year and now has over 50 clients on board. It’s recently secured initial seed funding from an angel investor and is expanding around the world.

What do you think of case studies – do you use them, or is it difficult to find the time? 

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