AccuWeather.com achieves 300% increase in video views after revamp

AccuWeather.com achieves 300% increase in video views after revamp
Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to MarketingTech but also covers a number of other industries in her freelance capacity. Contact her via LinkedIn or at liz@techforge.pub.

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Global weather information and digital media provider AccuWeather.com has achieved a 300% increase in video views over the previous year after revamping its video offer to customers.

The company works with video cloud services provider Brightcove to supply breaking updates, local forecasts, on-the-scene coverage and user generated content via its AccuWeather.com Video Wall which has been built by Brightcove to make it easier to search, view and share videos through the site.

As well as consolidating footage on the site the Video Wall also groups by categories such as top trending videos and extreme weather updates.

The new Video Wall is also integrated with Google Analytics, Twitter and Facebook, enabling AccuWeather to track key data trends and gain greater insight.

“Consumers worldwide turn to AccuWeather as the world’s most trusted weather source – and as a digital leader, it is a top priority for us to convey breaking weather updates and trending content effectively with video across devices and platforms,” said Trish Mikita, vice president of digital media strategy for AccuWeather.

Read more: Brightcove CEO David Mendels on wearables, video, and the CMO outlook

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