Zuora new launch and acquisition promises big changes for the subscriber experience

Zuora new launch and acquisition promises big changes for the subscriber experience
Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to MarketingTech but also covers a number of other industries in her freelance capacity. Contact her via LinkedIn or at liz@techforge.pub.

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Subscriber based businesses who want to design engaging subscription experiences have a new tool at their disposal with the launch this week of Z-Insights – a new big data analytics solution from Zuora.

The new solution combines Zuora’s time-dimensional data model with technology from customer usage analytics provider Frontleaf which has been acquired by the company this week. Frontleaf’s employees will be fully integrated into Zuora’s engineering and sales teams with founder and CEO Tom Krackeler joining the executive team of Zuora.

Their combined expertise will allow companies to connect vast amounts of subscriber data from multiple sources in order to better understand their subscribers. Such insight can then be used to improve the subscription experience.

“Our customers have made it clear that the subscription business model is here to stay and is critical to their ability to compete,” said Zuora CEO Tien Tzuo. “But they also need better tools for understanding their subscribers and engaging with them,” he said.

The company has unveiled the first set of modules of Z-Insights in what is to be a series of new capabilities. These first modules include: Subscriber Identity, Subscriber Moments, Subscriber Segments, Subscriber Notification and Subscriber Dashboard.

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