RNIB launches ‘audio logo’ campaign, invites musicians to take part

The Royal National Institute of Blind People (RNIB) has announced a revamp of its branding, with an innovative ‘audio logo’ being mooted to use across all of the charity’s communications.

According to a press release, the audio logo “will need to reflect the organisation’s human, positive and can-do values in just a few seconds.”

“Blind people are at the heart of everything we do, so it makes absolute sense that we have an audio logo as well as a visual one,” said RNIB’s music officer James Risden, who himself is visually impaired.

“We hope that in time people will come to associate the audio logo with RNIB and our values,” he added, citing McDonald’s ‘I’m lovin’ it’ or Apple’s start up chime as examples.

Musicians are invited to take part in the competition, which will see entries shortlisted by a panel including concert promoter Harvey Goldsmith and Andrea Begley, winner of BBC reality show The Voice in 2013.

The shortlisted entries will then be subject to a public vote in November.

“We hope that aspiring musicians, whether they have sight loss or not, see this as an opportunity to develop their skills and experience in composing, recording and producing to help us shape our audio identity,” Risden added.

Entries open today and close on September 30, with the competition open to any UK resident aged 18 or over. You can find out more here – what do you think the RNIB logo sounds like?

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