Pets at Home utilises crowdsourcing for poignant ad campaign

This is one of MarketingTech’s favourite campaigns so far this year. Pet food supplies provider Pets at Home has used real interactions between pets and their owners for a new video campaign, which was debuted over the weekend.

Under the hashtag #mypetmoments, users were invited to send in their best, brightest and cutest videos starring their pets, with the usual dog and cat vids supplanted by proud owners of rabbits, hamsters, and even a duck.

According to Krow, the agency which put the campaign together, the advert served to “remind pet owners why Pets at Home are unique and different versus the supermarkets.”

“To do this successfully, we would need to demonstrate to pet owners how we play a meaningful role in the lives they share with their pets,” a statement on the company’s website adds.

And with over 13,000 entries, the campaign certainly got the results Pets at Home was looking for. The pet store chain filed for an initial public offering (IPO) of approximately £275m in February, and with a dedicated investors page on its site, this innovative way of getting engagement and interest in the company will aim to please the shareholders.

Take a look at the video below:

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