YouTube to introduce offline video consumption

YouTube has announced a move to bring offline video watching capability to its mobile apps.

Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.

In an announcement posted on the YouTube Creators blog, the team looked at it from the perspective of getting more viewers to content.

“Your fans’ ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute,” the post reads, adding: “This is part of our ongoing updates to give people more opportunities to enjoy videos and channels on YouTube mobile.”

The move will be rolled out in November, with videos being available offline for 48 hours.

According to Todd Spangler, writing for Variety.com, a “large group of [YouTube] partners” will be given the opportunity to opt out if they wish.

More interestingly, the report also notes that Google in-stream ads will play in offline content. This comes hot on the heels of the news that Facebook was trialling advertising in its videos – although reports today state Justin Shaffer, who was rumoured to be co-leading Facebook’s video advertising strategy, is to leave the company after three years.

This YouTube announcement, however, is particularly interesting given there is a feature in the Android YouTube app called Preload, which, as the name suggests, allows users to preload videos from subscribed channels and watch them on the move.

What do you make of this news? Will this be a game changer?

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