How one large company uses Google Analytics

Price Grabber & Google Analytics

If you are not using Google Analytics on your website then you must be sleeping under a rock! GA has become a crucial data tool when analyzing and tracking website traffic & movement. Everyone from small mom & pop organizations to enterprise level businesses are using Google Analytics to make better, smarter marketing decisions.

Google produced this video to showcase how one large organization (http://www.pricegrabber.com) uses Google Analytics to understand their audience and how they navigate through their website.

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