Analysing the impact of Google+ on SEO
How are you going to ever get traffic to your website, if you don’t have a Google+ profile? Sounds a little extreme, I know, but read on.
Ever since Eric Schmidt (Google’s CEO) was quoted as saying “Information tied to verified online profiles will be ranked higher than content without such verification“, it has had site owners rushing to their local SEOs to make sure they don’t get hit.
It’s when he says “The true cost of remaining anonymous, then, might be irrelevance” that you need to stop and think about what you are doing and whether you're doing it right! You can read more on the article over at Search Engine Watch.
So what is everyone supposed to do now? All run to Google+ and to hell with the link building and content creation?
It’s business as usual
In fact, very little has changed. It is no great surprise that Google will favour those who have a verified profile tied in with their website.
After all, what they want to show is those individuals who are knowledgable in their field; individuals who deserve to have their articles shared more that those who write content just for content's sake in the hope of getting a click or two in order to feed their Adsense campaigns.
However, I can hear people thinking, “but what about me? I know a lot about my chosen field!” Well then, you need to start shouting about it – but shouting in the right way!
There would be little point in just setting up a Google+ profile and then tying this in with your site, if Google never got to know anything about you and how you are really perceived. You need to network; become one of the voices that gets listened to and when you post an article, it is seen as one worthy of appearing more highly in the SERPs.
Remember that word that Schmidt said… Irrelevance… You really don’t want any part of that!