8 SEO predictions for 2013
Among the predictions of various kinds read in recent days, could not miss the ones on the EES. Here are the 8 Predictions for SEO in 2013, according to the authoritative Rand Fishkin SEOmoz.
1. Bing will grow slightly in the U.S., but will remain below 20% while Google will increase to more than 80%
According to comScore, Bing + Yahoo! constitute about 30% of the North American market, compared to 65% of Google. Personally I think these numbers are not real, and I trust more than those of Statcounter (which takes the data traffic from Web sites and not from a sample). According to Statcounter Google is about 82%, while Bing + Yahoo! are about 16%. And I think these numbers are very similar in a year.
The main reason, in my opinion, is not the only brand loyalty and inertia against Google, but in its superior performance on long-tail queries.
2. The free SEO Social Media will become a thing of the past
SEO and social media marketing are inherently intrecciati already, but I think it will smudge the border in 2013 even more so, as it did between SEO and link building in 1999-2000.
It’s not just that social factors are finding a niche in the ranking algorithms (Directly and indirectly), but also that the social is becoming the dominant method of sharing and discovery of Web users. The link graph will remain useful for years to come, but the share graph is eroding its ability to show something new, interesting, useful, relevant and high quality.
This trend could undermine the concept of SEO (although I believe that certain practices / tactics will remain strong), and will bring those of us who have used the name “SEO” to describe our profession for over a decade to migrate to something larger.
3. Google finally will take strong action against those who manipulate the links for spam
One of the main weaknesses of Google (and Bing) is to rely too heavily on links to determine the placement of content within the SERPs. Just recently, I accepted the proposal of a friend to give him some links from sites that Google should clearly identify how bad. We have seen incredible results in less than 24 hours – positioning within the first 5 results, maintained for several weeks. These things should not happen.
I believe that in 2013 the research team will launch Google algorithmic changes, acts to devalue links from low quality. The linkspam has created several embarrassments, and weakened the confidence that many are placing in Google. Just like Content farm were affected in 2011, I believe that spam links will be finalized in 2013.
The last 4 years have seen Facebook, Twitter, LinkedIn, Tumblr, Foursquare and more than 10 million users. In 2013, I think Pinterest will do the same. Pinterest is also the first social network where women are favored (which, in my opinion, is a great thing).
So do not be surprised if you see the next few months a lot of post, written by marketers, on how to make Pinterest to share content and find potential customers.
5. The use of advertisements in danger of being too aggressive a boomerang for Google
In the field of search advertising are crazy things happening. For example:
On my laptop (which has a resolution pretty awesome) I see only one organic result, while sponsored results, stars, reviews, rates and photos dominate the page.
The comparison to Google in the areas of credit / finance push organic results even lower, since they are set up to 3 additional advertising positions:
But perhaps the most aggressive banner of Google is that it automatically inserts the email address of the person (if logged) within the ad:
Cases are still rare, but it would not be surprised if they increased in the coming months. My prediction for 2013 is the beginning of a paid search blindness: The organic results still collect 80% of all clicks, but this percentage has fallen as Google has introduced the most aggressive advertising to meet the increasingly high expectations of earnings.
6. The keyword “(not provided)” exceeds 25% of searches on the Web
Despite the statements of Google, I think the hits from “(not provided)” will remain in double digits, and by the end of 2013 quarter of all searches will be performed by users logged in (which then will appear with keyword anonymous). Google is working hard to push Android, Google + Google Apps and Gmail, which will increase this percentage over time.
We can only hope that Google set aside this project, or at least make it a little ‘less’ evil’. But you probably will not.
7. Witness the birth of a serious program of certification
The search and need an inbound marketing program to help young talents to become mature professionals. Today SEMPO, Market Motive, Inbound Marketing University, College and several other search engine provide this kind of service, but none of them is an industry standard.
I predict that by the end of the year at least one of these subjects will have certified more than 5,000 people on LinkedIn (currently Market Motive leads the group, with about 1,700).
8. Google makes it very difficult to do SEO for those not using Google+
Google has recently entered in the SERPs “Brand pages” Google +, and followed her, and i +1. It introduced the rel = “author” to allow you to identify the author of a post. I think that in 2013 Google’s efforts are going in the direction of the results of binding to its organic systems login / verification. This will not only encourage / force the use of his social networks, but to tie together the social signals, ranking and visibility (and probably to better combat spam and manipulation).
Positive for marketers is tighter integration with the social platform, which will reward those who know how to successfully manage SEO and social media marketing. It also (hopefully) will be an advantage for those who use techniques White hat designed to build a brand, reducing the effectiveness of things like the exact match domains or links spammosi. On the negative side is that Google will succeed in this way to obtain data on everything we do online, making it even stronger than it is today. We just hope that it becomes even more good, although not usually happen when you have more power.
Mohit Maheshwari is the CEO and strategist of a Web design india and a digital marketing agency, New Media Guru. He is also an active blogger and loves to share his experience and knowledge of the nmg digital drive, web designing and Internet marketing.