Twitter buys microblog Posterous to aid content sharing
Twitter has acquired microblogging platform Posterous, in order to improve content sharing.
Engineers, product managers and others from the Tumblr competitor team will be joining Twitter in a bid to make the social network better by working on ‘several key initiatives’.
Posterous Spaces, a service designed to allow either private or public sharing, will remain open and users will be warned if any changes are made to the service.
A blog post from Twitter said: “We’re always looking for talented people who have the passion and personality to join Twitter. Acquisitions have given us people and technology that have enabled us to more quickly build a better Twitter for you.”
The microblog enables users to publish short blog posts, which can be accessed from the web, mobile app or e-mail.
Sachin Agarwal, founder and CEO of Posterous, said: “The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe.”
Financial agreements and terms have not been disclosed.