Link Building MUSTs
Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must:
Have a Diverse Approach
There are plenty of sources of links out there, and it’s important to incorporate as many relevant sites into the mix as possible. Use link building tactics like blogging, blog commenting, guest blog posting, article marketing, press release distribution, directory submission, social networking, and video marketing. Relying too heavily on one or two strategies leaves a website vulnerable to search engine algorithm updates. It also limits visibility.
Create Great Content
Links aren’t going to build naturally unless you create content that is worth linking to. In order for content to be “King” as it is frequently referenced, it needs to be good! Content should provide target audience members with some kind of value and can be for informational or educational purposes. If writing and developing content isn’t your strength, hire someone to create it for you or outsource the work to a trusted content writer.
An active social media presence can do more than help build a brand. The search engines pay attention to “social signals” and links that are shared via social media sites play a role in search engine ranking.
Link to Internal Pages
When building links it’s important to think beyond the homepage. Of course, the homepage is important but the search engines rank individual web pages and an internal services or product page can also rank well as long as it establishes trust with links.
Use Proper Anchor Text
The search engine spiders “read” links to determine what a webpage is all about. If the inbound link is hyperlinked to the phrase “red dancing shoes”, the spider understands that the page contains information about red dancing shoes. Using anchor text like “click here” tells the spider absolutely nothing.
Establishing and maintaining relationships with other industry professionals can lead to new business opportunities but it can also lead to linking opportunities. Don’t be afraid to reach out and ask your connections if you can contribute content to their site that will improve visibility establish a quality inbound link.