In a letter to Google CEO Larry Page last week, the EU’s Article 29 working group asked that the firm halt the changes while the CNIL, the French data protection authority, investigated the potential ramifications of the change.
However, it looks unlikely that Google will heed the call. In a detailed reply, Peter Fleischer, head of Google’s global privacy council, explained the changes and said that the firm had extensively briefed EU data protection authorities prior to announcing the changes at the end of January. “At no stage did any EU regulator suggest that any sort of pause would be appropriate,” he wrote.
“Since we finished these extensive briefings, we have notified over 250 million Google account holders, as well as providing highly visible notices to all our non-authenticated users.
Translation: No chance.