I’ve spoken about creating a Google Plus Page for your business before, in fact, I provided you with a step by step guide, so there’s no excuse not to have one. Now I want to tell you about a really great way to get that page rolling with content.
Remember, Google’s search is the number one search engine and Google own Google+, so Google is going to rank Google+ information in their search engine and that’s all the rage at the moment for people who want to increase their organic traffic.
The idea is rather straight forward: we want to get new and fresh content onto your page – updating it yourself can take a lot of time, writing articles to share takes a huge amount of time and doesn’t guarantee you that anyone will even add your business page to their circles.
Like we’ve seen with blogging and websites before, crowd sourcing content is hugely popular, it results in a ton of fresh content that you don’t even write yourself, someone else does and that’s exactly what we’re going to look at today.
So here’s the idea:
Hold a Q&A session on your Google+ Page. That’s it! Okay, so there’s a little more to it, but that’s the premise. If you’re an expert in your industry, which you should be if you’re running a company, then why not send a message out to your customers/clients, colleagues and followers telling them that between 13h00 and 14h00 you’ll be doing a questions and answers session on your Google+ Page – tell them they’re welcome to come by and ask any questions they might have.
If you can get just 10 people across to the page, just imagine how much fresh content through discussions will be created – think about it, it’s an hour of your time which will bring you more content than a few weeks of writing fresh articles.
I’ve tried and tested such a theory with some friends and the results have been great. Remember to tag people in your questions and create discussion amongst others so you aren’t doing all the answering yourself, that’s another way to spike that content without technically being involved.
Take my word, this method will add a great jump start to your venture into dominating yet another place on Google’s Search Result Pages.