What is a Newsworthy Press Release Topic?

Online PR is a great addition to any link building campaign. Much like blog posts or articles, individual online press releases can rank in the search engines, increasing your overall online brand presence for both branded and non-branded keywords. When published through a trusted and paid distribution site, online press releases become a valuable source of inbound links and help round out your link portfolio.

I always recommend that site owners stick to 1 or 2 press releases each month, making sure to switch up the anchor text to avoid coming across as spammy to the search engines. However, I’ve found that most site owners are struggling to come up with even 1 online press release each month because they have a hard time determining what is a newsworthy press release topic.

Some site owners think that they need to have ground-breaking, earth-shattering news in order to publish an online press release, but that’s not the case. While traditional PR may be less forgiving (considering how inundated reporters are with press releases from companies), online PR has a much wider definition of what a newsworthy press release topic is since its primary goal is link building and building an online brand.

So what exactly is a newsworthy press release topic? Here are a few ideas:

  • Hired a new employee
  • Formed a partnership with other business
  • Sponsoring or speaking at an industry convention
  • Received an industry award
  • Published a new white paper
  • Introducing a new product or product update
  • Involved in a community service project

None of these topics are particularly mind blowing, but they are newsworthy. While I always tell my clients that their content marketing campaign should be 90% informational, there is nothing wrong with sharing good news once in a while! Coming up with newsworthy press release topics is only as complicated as you make it out to be, and most companies don’t have to dig very hard to find a great story to share with their online audience.

Once you have your newsworthy press release topic down, don’t forget to optimize the press release for SEO. Include your most important keywords and company name in the title and get 1 full http link and at least 2 anchor text links in the body of the release (a good rule of thumb is 1 link for every 100 words).

Once the press release is published, share it on your social networks or even publish a version of it on your own site. That’s a great way to get more links back to your site (as opposed to linking to the press release which is published on the distributor’s site) and keep the search engines supplied with fresh content.

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