Tips For Giving A Great Trade Show Presentation

How to give a knock-out presentation at your next trade show event.

Trade show events and exhibitions offer a great way for your company to speak one-on-one with different players and key figures within your industry. Whether you are selling products directly to other businesses or simply hoping to connect with qualified leads for future sales, one thing is for sure: you want to inform and interest trade show attendees in your goods and services.

One of the best ways to truly reach out to potential clients and interest them in your products is through a sales presentation. If you have ever seen a professional business pitch at a trade show before, then you know just how much it can help your company stand out from other presenters, as well as catch the attention of people who are walking by your booth and hear your presentation.

However, as helpful and beneficial as a sales presentation can be for collecting leads and making connections, the success of your presentation depends solely on how much you prepare and how well you deliver your companies message.

Here are just a few tips for giving a great presentation at your next trade show event:

Practice Your Delivery

Before you head up in front of an audience to discuss your company’s products and services, you want to ensure that you are as fully prepared as possible. One of the worst things that you can do when promoting your business is to sound like you know don’t what you’re talking about. To prevent this, practice every aspect of your presentation in front of a mirror or for a helpful colleague who can give you honest feedback about your delivery.

Avoid Too Much Information

While it may be tempting to share the history behind your company, the different stories of your success, how your products came about and the best parts about your services, your audience will most likely be far too busy and distracted to listen to a long-winded presentation. Instead, know what your key points are going to be, then go through them quickly. If you overload your audience with too much information, they will not have a chance to truly consume your company’s overall message.

Make Your Presentation Relevant To The Show

It may seem like a pain in the butt to rework and reword your presentation for each individual trade show you attend, however it is important that you tailor your information and topics of conversation to each type of prospect that you meet. This will not only show them that you took the time to learn the needs of their industry, but it will also help you get an idea of how your goods and services will fit into their business model.

Giving an informative, effective business presentation that will catch the audiences undivided attention takes more than a simple PowerPoint Slide and catchy slogan. Be sure that you follow these tips so that you present a knock-out pitch at your next trade show event. In the end, you will find that your presentation not only differentiates you from your competition, but also will push more people to your booth to ask questions about your products and services.

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21 Jul 2014, 7:31 p.m.

I completely agree with many of your points. The key is to keep it interesting and differentiate yourself from the other booths and presentations, this way you can draw in an initial crowd that will get others interested. I actually just wrote a similar article to this on a few tips for how to get a good crowd while giving a Trade Show presentation Let me know what you think!