Are you ready to outsource social media?
While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media, there is another thing that needs to be considered- are you actually ready to outsource?
In order for a company to be ready to outsource social media, everything else needs to be in place first. This means that a company needs to already have other marketing strategies in place like SEO, PPC, email marketing, content marketing, and traditional advertising. What many companies don’t realize is that a social media strategy will never singlehandedly result in much success. Social media works to support the brand image that has already been established through other marketing channels.
Before implementing a social media strategy a company needs to already be visible. After all, you will never get anyone to like you or follow you if they’ve never even heard of you. The first step of a social media strategy actually has nothing to do with social media. The first step involves building a strong brand that can be supported by social media, instead of the other way around. If your brand is weak to start, social media won’t be able to do much to fix that.
Once you are confident in your brand and believe that a social media strategy will be beneficial, it’s still not time to outsource yet. New companies that are just starting out in the online space should handle their social media on their own for the first year or two and give it time to grow at first. That way, they will have a better understanding of the nature of social media. Many companies go in thinking that it’s something that needs to do well fast. That simply won’t happen in the beginning for a new company or a new website. Every industry and every niche is competitive in the online space and it takes time to build a loyal following.
Only when that loyal following has been earned is it really time to outsource your social media. A social media provider can then take your social media marketing to the next level.