4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out of your blog you need to keep the following four things in mind:

Optimize
Unless you have no plans on growing the blog, you want it to be found by those that don’t already know about your blog or your business. This is where optimization comes in. Incorporate keywords into the headline and body of the blog post naturally. Not only does this tell the search engines what you are talking about but tells your blog visitors too. For example, never title a blog post something like, “Cool Things That I’ve Learned”. Cool things that you’ve learned about, what? A headline should be as engaging as possible while including at least one important keyword.

Share
What’s the point of blogging if nobody is reading your posts? The first step is obviously to get some content going. Once you have a dozen or so quality posts, start spreading the word! Do you have a social media presence? If you do, promote your blog and blog posts to followers. By following you they have already established the fact that they are interested in what you have to say. If you don’t have a social media presence, get one! In the meantime tell all of your friends, family, and business connections about the blog the old fashioned way and ask them to check it out and pass it along a link if they like what they see.

Connect
Blogs are meant to be social places. The blogger shares their thoughts and opinions, people read it and then have the option to comment on the content and make their own observations. In order to be successful in business you need to know how to network and a blog is a great place to make some new connections. By allowing blog comments, checking out the work of those that comment, and commenting on their blogs if they have one, it forms a sense of community. You never know what kinds of business opportunities could come from it.

Link
Some people are hesitant to include links in their blog posts because they don’t want the posts to come off as too promotional or spammy. However, sometimes it makes sense to do so. For example, if you are referencing a service that you offer or discussing a trade show that you will be participating in. Don’t go overboard with the links, but it is your blog after all. It’s OK to include some links.

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