What SEO Companies Need From Clients
If you are a business looking to hire an SEO company, there is one thing that you need to understand from the start. When working with an SEO company, you can’t sign a contract and then disappear. If you want to see results from an SEO campaign, you need to remain an integral part of the process and provide the SEO company with information. If you don’t want to deal with SEO or have any involvement with your SEO partner, don’t waste your money. An SEO company will never be successful in improving your search engine presence without you.
An SEO company typically works with many clients across industries and of all different sizes. While they know the SEO side of things, they will never have the time to completely understand every detail about your business. If you are looking for that kind of service, you will need to hire an in house SEO person. This means that throughout the process there are two major things that an SEO company needs from their client: content and trust.
Content is a big part of an SEO campaign. Without content, there is nothing to optimize. Content not only includes what is on your actual website, but includes everything that is published throughout the web. As more content is published, it increases your link portfolio for SEO purposes and increases the chances of being seen by target audience members. The bottom line is that content like blog posts, blog comments, social media posts, articles, press releases, videos, and profiles need to be created in order to find SEO success. It can be created by the client and posted, published, and submitted by the SEO company or the SEO company can handle it all.
This is where it often gets tricky. Creating all of this content takes time that a business sometimes simply doesn’t have. Another option is to allow the SEO company to handle the content piece on their behalf, but some businesses are wary to let them do this. Others just don’t communicate with their SEO partner and provide them with any kind of direction to create the content. This is why many SEO campaigns come to a halt. The content isn’t being created because the client doesn’t have time and either doesn’t trust their SEO provider to do it for them or isn’t giving their SEO provider any topics or information to create content.
What it comes down to is that there needs to be open lines of communication between an SEO client and their SEO provider throughout the process. An SEO client is responsible for helping with content creation and then trusting their SEO provider to carry out the job. Both parties are working towards the same goal, so give your SEO company the tools that they need to get the job done.