The epic rise of online video in B2B

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.

The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.

Video’s relevance for B2B marketers cannot be understated, especially when:

  • 80% of top senior executives are watching more online videos than ever before (source: Forbes)
  • Over 1.5 million business searches are made on YouTube every day (source: Google)
  • 65% of senior executives go on to visit a vendor’s website after watching their video content online (source: Forbes)
  • Video assets are 56x more likely to be ranked on the first page of Google than standard text (source: Marketing Munch)

Great B2B virals are out there, such as the technology viral, ‘A day made of glass’, which received over 15 million hits for Corning in 2011. Yes, 15 million. Are you convinced yet?

Tune in, turn on…

There’s no doubt video content is becoming integral to every marketers’ digital strategy.

An appetite for change is evident– with 65% of marketers looking to try new digital marketing channels, including an increased use of video…

…and they should feel confident in making this decision, as 8 out of 10 of the most effective marketing channels used by businesses have proved to be digital (source: Forbes).

For us in B2B marketing content is king, and online video may well take the crown.

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