What’s the Best Time for Social Shares and Likes?
If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media is about sharing, but sharing what, exactly?
Well, there are plenty of things that you can share. You can share your thoughts on a particular topic or event, information, company news, and links to content (like blog posts or articles) that you’ve created and links to content that others have created.
Sharing these kinds of posts on a regular basis is the first step in establishing trust and growing a legitimate social media following. However, in order to take that content to the next level in social media, it needs to be shared by others too. As social media continues to play a larger role in our daily lives, it plays a larger role in SEO as well.
The search engines favor pages that are trusted by Internet users. Since the majority of search engine users are social media users, what’s a better indicator of trust than a fan or follower Share or Like? These “social signals” are now an integral part of the search engine ranking algorithms.
The first step to getting others to share your content in social media is to create content that is worth sharing. OK, that’s obvious. But how do you know when they are most likely to share so that you can get your content in front of them at that optimal time? This is a lot less obvious, differs from business to business, and involves some investigation.
The first thing to consider is when you get the most amount of leads or sales from online sources. If you notice that most people are purchasing late at night or that the phone is ringing more in the morning, you know that your target audience is involved with your brand at those times.
However, if you really can’t pin point it that easily then you will need to test different times. For one month, follow schedule A. For the next month, follow schedule B. Then, analyze the results. If it seems like one is performing better than the other in regards to getting Shares, Likes, Re-Tweets, etc. then you have your answer.
What’s hard is that sometimes the time that your content gets the most attention may not be the time that you are available to share it. That’s where social media tools like Hootsuite come into play. You can schedule the posts to go live ahead of time and not worry about it.
However, that doesn’t mean that all social media content should be automated. The point of social media is to be social, after all. If it’s obvious that a robot is running your social media fans and followers will be much less likely to want to share what you have to say.
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