Spooky SEO Tactics to Avoid

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you!

Link Exchanges
“Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the search engines. What the search engines pay attention to when it comes to links is relevance.

If you have thousands of links out there on sites completely unrelated to yours and thousands of links to random websites on a page of your site, Google will smell a rat. Focus on building legitimate links from sites that your target audience actually visits, so that you are not only building links but also building awareness.

Keyword Stuffing
SEO is all about keywords. But there can be too much of a good thing. Incorporate a few keywords naturally into any content that you create. It should be so natural that someone reading the content won’t even notice it.

Inappropriate Blog Commenting
Blog commenting is a great way to increase your visibility online and build links. But there is a right way and a wrong way to do it. Blog comments should actually contribute to the conversation of a blog post that is in some way relevant to your business. Just writing “nice post!” on a hundred unrelated blogs makes you a spammer. Don’t do it.

Low Quality Content
The focus of any content that is written for SEO and brand building purposes should be on quality, not quantity. If the only purpose of creating content is to get some keywords and anchor text links in, without regard for people actually reading it, don’t even bother.

Buying Followers
This may not be an SEO tactic per say, but it’s all related. Social signals are part of the search engine ranking algorithm. In order to get more legitimate followers, businesses pay for fake followers to make it look like they are really popular. Facebook is smart. They know what you’re up to and it’s only a matter of time before they start issuing penalties.

It’s not worth it. Focus on getting actual people to follow you that are interested in your products and services and provide them with interesting and informative updates to keep them engaged with your brand.

While you may be thinking, “who actually does this stuff?”, you’d be surprised. It still happens and Google is still handing out penalties, sometimes to big corporations (J.C. Penney anyone?). Even if the temptation is there, resist the urge. The only way to achieve long term SEO success is to follow a white hat SEO strategy and avoid “spooky” SEO.

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