40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend on purchasing an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal. The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace.”

The report also found that mobile devices increase productivity with employees stating they are 58 percent more productive whilst on long-distance travel when they have a tablet device with them.

Conclusions from the report also found that mobile users are multi-device savvy with most using more than one device and accessing the same services and content via the screen that is best suited for the time and place of consumption.

The report draws on information from 5,000 consumers plus 2,250 employees and ‘IT decision makers’ across five European countries: France, Germany, Spain, Italy and the UK.

The full report entitled the ‘2011 European Mobile USer Study’ will be released in July.

 

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