Is blogging something you fit in after the important work is done?

A reader emailed me recently, to say she is about to start a business blog.  She wanted to know how I find the time to keep this blog updated as frequently as I do, with useful content.

blogging, copywriting, content marketing

Image: Maria Reyes-McDavis

The answer is that I don’t have to “find time” to write here!

Let me explain: I see business blogs a little differently from most people.  I regard business blogs as massively valuable assets.  So, I give this site high priority within my business.

To me, business blogs are online magazines, which provide articles to interested people; with an opportunity for the readers to connect with the author and their fellow readers.

Just as you can’t play around and accidentally produce a worthwhile business magazine, you can’t play around with a business blog and expect it to develop a great community of highly valued readers.

Magazine thinking?

Think of any great business blog.  It provides valuable articles for people interested in their niche, just like any high quality business magazine.  For example, Brian Clark from copyblogger refers to his site as a media asset and his posts as magazine style content.  I have always been of the same mindset.  I see this site as a genuine media asset and I treat it with the respect it deserves.

  • It’s not a hobby.
  • It’s not a passtime.
  • It’s not a gesture.
  • It’s not something I do when there’s no real work that needs doing.
  • It IS an extremely valuable business asset.  Look at this!

This site never needs me to have spare time to invest in it.  If it did, it would be another infrequently updated business blog.  I regard Jim’s Marketing Blog and the reader community here as an integral part of my business, so it gets worked on ahead of many other less important (to me) business activities.

  • People who just write posts when they have spare time, after the important work is done, end up with a site which reflects that level of investment.
  • People who regard their site as the important work, treat their site very differently and see very different results.

The bottom line:  It’s a question of priorities.  Professionally, I place an extremely high priority on developing this site, so it always gets the time and attention it deserves.

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