What is driving the display advertising revolution?
Display advertising has long held the promise of a 1-to-1 communication between marketers and consumers. Today, advertisers – both large and small – are getting better results through innovations that make it easier for them to find the consumer they’re looking for, and deliver a relevant message.
Display advertising is going through the biggest and most important revolution in its history. The whole category is expected to grow by 19% in 2011, with online video alone growing by 38%. This growth is being spawned by an advertiser’s ability to do things better in 3 key areas:
- Reach the right consumers efficiently,through granular targeting, and real-time buying
- Build more relevant and engaging ads with dynamic, optimized rich media ads
- Reach consumers in new environments like mobile internet and online video
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