The Value of Online Company Biographies
It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically endless!
Each of these profiles serves as a potential touch point with your audience and need to be treated as valuable online real estate. An online biography is worth much more than just as another link to your site; it is a valuable branding tool.
When you begin your link building campaign, take the time to write out several company descriptions of varying length (10 words, <150 characters, <250 characters, <500 characters and <800 characters). Depending on where you are creating a profile, you are allotted a certain amount of space to describe your company. By writing out several variations of the same company bio, you can create a synergy across your profiles. This will help keep your branding and messaging consistent. Your customers and potential customers could connect with you through any of those biographies. You want to make sure they are in accordance with each other; otherwise you could confuse your audience.
Make sure that you fill out your online profiles as completely as possible. If the site allows you to post your logo, business hours, videos, reviews and more, take the time to do so. The more information each company bio has the more text the search spiders have to crawl. Online profiles have the ability to rank on their own and help increase your online brand presence.
Local search is becoming increasingly important, and more and more consumers are turning to their mobile devices to do so. Your local search profile is one of the most important online biographies your company can have, especially if you are a brick and mortar business. People turn to local search when they need an address or phone number, so these two pieces of information should be readily accessible.
Your online bios help introduce your company to your audience. They also help reaffirm your messaging strategy. The more places you can connect with you target audience and the more consistent your branding is across the board, the more likely that customer will remember your company down the road.
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