4 Ways to Get the Most Value From Your In-House SEO
Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they are fully immersed in the company’s culture. The line of communication between your in-house SEO expert and the rest of your employees is wide open, so problems associated with miscommunication are mostly avoided.
But just having your SEO in-house doesn’t always mean smooth sailing.
Here are 4 things you can do to make sure your in-house SEO expert is as effective as they can be:
1. Incorporate SEO into your marketing plan from the beginning
The next time you reevaluate your marketing strategy, be sure that your in-house SEO is included. The best way to make sure that your SEO is consistent with other marketing efforts (and those other efforts are optimized for SEO) is to keep SEO in-mind every step of the way. Your in-house SEO employee will help find ways to leverage all your other marketing (both online and off) for SEO.
2. Make them part of your marketing team
SEO really is 80% marketing. Sure, there are some technical aspects of SEO when it comes to building a website that is optimized for SEO, but for the most part SEO is a marketing tactic. Don’t ship your in-house SEO guy off to the IT department. They’ll be much more effective working alongside your PR, strategy and creative employees.
3. Let them teach your other employees
Your in-house SEO expert can’t be everywhere at once. And what is better than one SEO expert? A department of SEO experts! Since almost everything you do can be leveraged for SEO, having your in-house expert train the rest of your staff can help them do their job and easily incorporate elements of SEO.
4. Use their expertise to uncover valuable insights
Working in SEO sharpens one’s abilities to dig through mountains of analytics for that key piece of information. How are your consumer’s searching for your product? What kind of conversion rate is your company blog producing? Which social network is best for communicating with your target audience? SEO can answer all these questions and more. Get the most out of your in-house SEO and let them find you great insights.
Not every company can afford to hire a full-time in-house SEO employee, but SEO is an incredibly important component of building your online brand. If none of your current employees have the knowledge and expertise to handle your SEO, consider bringing in an SEO consultant to teach them. Or you could hire an outside SEO firm to handle your SEO campaign for you. The bottom line is that you have to be doing SEO, and it should be handled by someone who knows how!