Most Popular Android Apps by User Age: Nielsen
Nielsen’s latest report looks at the most popular Android Apps by age in the US.
The report, ‘App-Happy with Android’, states that Facebook and apps from Google (such as GMail) and the Android Market are the most popular smartphone apps among Android owners aged 18 and over in the US (based on users who have used the apps over the last thirty days).
Android Owners are Social
Facebook’s app for Android has an 80 percent reach amongst Android owners aged 18 – 24 and 25 – 34; whilst more than three quarters of users 35 – 44 have used the app within the last thirty days.
Google’s YouTube app is also popular with heavy usage from the 18 – 24 age range with 64 percent using the app in the last thirty days. This compares to 56 percent and 51 percent of 25 – 34 and 35 – 44 year olds respectively.
Read the full report: Nielsen App-Happy With Android