Where is paid search heading?
I’m a really big fan of running paid search campaigns when websites launch, whilst building up authority with SEO. The idea is to generate immediate leads and once the SEO kicks in, to reduce the spend on paid search – this, for me, has proven incredibly effective in most cases where I put the strategy into play.
Anyway, it’s interesting to watch trends and see where things are going, so this infographic, The Future of Paid Search, interested me and I’m sure it will interest a number of you.
Simply click the thumbnail to see the large version: