New Google trial showing Wikipedia snippets in the search results
Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:
We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if it's something worth keeping.
Google has suffered criticism from webmasters and the SEO community in recent years, due to them keeping people on the results pages more and sending them through to websites less. It has also been long thought that Wikipedia receives favouritism in the search results. This is going to fan the flames on both accounts, as users can find more information without leaving Google and Wikipedia gets another first page ranking.
- » What to expect from the advertising industry in 2019: Contextual, converged, and more
- » The best of MarketingTech in 2018 – and what 2019 has in store for digital marketing
- » It’s time for a new kind of agency – based more on teamwork and transparency
- » Why generation Z will drive the growth of visual search
- » Data strategies: Fix it, don’t stitch it