On Site Optimization Tip: Weigh Time vs. Return

SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and descriptions, customizing the URL, developing an internal linking structure and more. A smaller site could easily spend 40 hours or more optimizing itself. But what about a large site with 1,000, 10,000 or more pages? It could take months before a large site is full optimized. So what is a site owner to do?

In an ideal world, a large site owner would optimize every pageof their 3,000 page site and launch them all at once. But unless you have a team of SEO experts dedicated to optimizing your site and your site alone, this isn’t a realistic goal.

Site owners have to weigh time vs. return when it comes to on-site optimization.

One way to do this is start from the top down. What are the most important pages on your site? Which ones have the highest conversion rate? Which pages get large amounts of traffic? If you run an e-commerce site, which pages are the most profitable/top revenue generating? Optimize those pages first and roll the rest out in batches. You don’t have to wait for every page to be optimized before launching the newly optimized pages. Let those important pages start to work on your behalf.

White hat SEO also demands that site owners create unique Meta tags and descriptions for every page of their site. While Meta descriptions may not be an important ranking factor, they are the only snippet of content people see in the search engines and help convince users to click through to your site. If you have a 5,000 page website, writing those Meta descriptions could take weeks of work, and your time could be better spent elsewhere.

One way to speed up that process to is create Meta tag and Meta description templates. Before you start optimizing your site, create 30-50 (depending on the size of your site) templates that you can insert the needed keywords/information into. Cycling through those templates at random keeps you from having too many of the same Meta descriptions (to avoid being flagged as a spammer), but speeds up the process.

When it comes to optimizing your site, it is important to not lose the forest for the trees. There are a lot of little changes that have to be made to a page of content for it to be properly optimized. Multiple this by 10,000 pages and you are facing a mountain of work. Make it easier on yourself and think about getting the most value for your time.

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