How Google and Bing searches compare

Bing vs. Google

A recent study has shown that Google may be falling short of Microsoft's search engine, Bing, when it comes to the helpfulness and relevance of their search results. The study looked at just how many searches made using the search engines actually resulted in a visit to one of the suggested websites. The findings were very interesting; around 80% of searches conducted on Bing resulted in the user visiting a link provided by the search engine. Meanwhile, over at Google, searchers made use of the links provided by only 67% of the searches.

This brand new research has been conducted by the web tracking firm, Experian Hitwise, who concluded that both search engines showed room for substantial improvement in terms of the number of search results that users actually go on to explore. Researchers at Experian Hitwise believe the high percentage of searches which did not lead to a website visit shows that both search engine services could stand to enhance the precision and usefulness of their results.

The results of Experian Hitwise's study could suggest a number of things. While it is possible that Bing, and its related search sites, are simply more likely to come up with the link or answer that searchers are looking for, the results of the study could also mean that people using Bing and Google are using the two search engines in different ways and for different reasons. This may account for different patterns of use and may mean that the disparity between the two does not necessarily reflect badly on Google.

The comparative success of Bing over Google in this section of the search engine market, however, looks as if it could be mirrored by the state of the companies' respective market shares. In July, Google's US search market share dropped to 66.05%, a drop of 2%. Searches conducted through Bing on the other hand experienced a 1% increase, taking their share of the market to 28.05%. The most substantial growth, however, was recorded by the Bing-affiliated Yahoo, whose shares in the market ballooned by 4% to achieve a 15% share of the market. Interestingly, and perhaps relatedly, searches conducted on bing.com itself dropped by 2% to 13%.

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