Facebook for Business or Google+?
Last week Facebook unveiled it’s ‘Facebook for Businesses‘ guide to help small and medium sized businesses reach out to the over 750m users that the social network has globally. Designed as an easy walkthrough the site has worked to highlight the simplicity of reaching out and building communities around individual business communities.
For many small and medium businesses Google has been the default when it came to online marketing, with many focusing on trying to get their business high-up the search-giant’s rankings. But shopping is social, focusing and benefiting from social recommendation, something that Google is trying with it’s Google+ offering.
After some time I have set-up a Facebook Page [please like if the content I share are of benefit] – mainly to keep my profile specifically for friends and family. For those in public relations, journalism and social and digital media I will be using my Page. And why segregate my Facebook into a Profile and a Page? Well, simple, an email from a friend who said, “dude, going to ‘unfriend’ you, nothing personal but all your chatter/comms is too much! Clearly still proper friends and happy to email etc.”
Facebook for Businesses makes some specific recommendations for businesses, including:
- Setting some goals,
- Sharing exclusive content and engaging with your community,
- Checking and updating your followers, and
- Creating a conversational calendar.
Google+’s offering is looking good, I can be found at gplus.to/JulioRomo.
These top tips are making Facebook fleet of foot in capturing business from hard-working sme’s. Google+ is meanwhile delaying it’s businesses offering until the end of the year and even deleting companies that have set themselves up on it’s ‘Plus’ platform.
Google has a long way to go to deliver a simple solution that reengages businesses offering them solutions that allow communities to engage with their recommendations.
There are plenty of offerings for businesses. The best way to promoting yourself is by trialing Facebook, Twitter, Google+ and even integrating these into your site. Simply said, it is about being seen.