Majority of B2B marketers will invest in analytics over coming year

Analytics is a big area for B2B marketers, with the majority already investing and 67% planning to into this area over the next 12 months.

That is, at least, according to a new study by Regalix, The State of B2B marketing metrics and analytics, which looks at the marketing analytics landscape.

The majority of marketers who took part in this year’s study said analytics was “very...

By Rachael Power, 22 August 2016, 0 comments. Categories: Web Analytics.

New AI video ad optimising solution launches


Artificial intelligence is proving itself to be more than just a buzzword recently, especially when it comes to marketing. 

From IBM Watson to the rise and rise of chatbots, AI's not only becoming prominent in largescale marketing channels everywhere, but it's making headway in video advertising too, it would seem. 

That's at least according to video platform LoopMe, which has announced new optimisation and reporting technology, PurchaseLoop.


By Rachael Power, 22 August 2016, 0 comments. Categories: Video & Audio Marketing, Web Analytics.

Why marketers should consider using embedded analytics

(c) Ltd

Effective customer relationships are driven by familiarity and empathy. But brands will struggle to deliver either if employees don’t have the resources to make informed, timely and data-driven decisions about their customers.

With Gartner predicting that 89% of companies plan to compete primarily on the basis of customer experience this year, the modern...

By Tom Cahill, 05 August 2016, 0 comments. Categories: Web Analytics.

Product news: Brandwatch launches new analytics tool


Enterprise intelligence company Brandwatch has launched an influence and analytics tool, Audiences, to draw out campaign insights for marketers.

While Brandwatch has until now been focused on allowing marketers to search for keywords and mentions of a brand, its new tool means they can now gather social intelligence about consumers and identify influencers.

Brandwatch users can use the new tool to build custom audiences...

By Rachael Power, 01 August 2016, 0 comments. Categories: Personalised Marketing, Web Analytics.

How to measure ROI from multi-channel marketing


It’s no doubt one of the most used acronyms in the world of marketing – ROI (return on investment).

Understandable, of course. After all, there’s little point undertaking an activity if it doesn’t pay for itself and reap results. It could also be argued that a focus on ROI will become increasingly pressing over the next couple of years, as marketers work to justify their every move in the wake of Brexit uncertainty.

However, measuring ROI isn’t always easy....

By Adam Oldfield, 25 July 2016, 0 comments. Categories: Personalised Marketing, Web Analytics.

UK best in Europe at driving traffic through social engagement, Adobe report says


The social media sphere is more crowded than ever, and as legacy products become more sophisticated, marketers are experimenting with an increasing number of platforms.

But there’s not just an increase in the number of platforms on the market; according to new research by Adobe - there's the engagement to match.

Based on Adobe...

By Rachael Power, 19 July 2016, 0 comments. Categories: Big Data, Web Analytics.

What does the future hold for SEO, online advertising and social media?

(c) Ltd

Today’s marketing landscape reflects predictions made in science fiction films from the 80’s. We have predictive technology, machine learning and computers that can perform complex actions at nothing more than a voice command.

Put simply, we are living in a new age of internet capability where every discovery leads to more endless possibilities than the last.

The impact this is having on the marketing world is immense as brands look to keep a pace with their customers,...

By Li-at Karpel Gurwicz, 28 June 2016, 0 comments. Categories: Social Media Marketing, Web Analytics.

Twitter launches insight app Engage in the US

Twitter has launched a new companion app aimed at giving marketers and influencers a tool for real-time data and analytics. 

Twitter Engage is only available in the US at the moment, but already Twitter's planning on integrating it with partner brands through Niche and Vine.

Engage's interface isn't a million miles away from Twitter's own, and presents users with a 'Top', 'Metions' and 'Verified' menu. It highlights the most important follows and...

By Rachael Power, 23 June 2016, 0 comments. Categories: Social Media Marketing, Web Analytics.

ABC launches report examining content verification tools for online ads

ABC has launched the latest edition of its Content Verification (CV) Certification report, designed to provide unbiased results on the ability of tools to block or report online ads "defined as inappropriate to a campaign".

This is especially important given the increased risks for brands advertising online thanks to the growth of programmatic advertising.

Content verification remains a key focus for buyers and sellers in today's quickly evolving digital ecosystem

The report uses controlled tests by ABC to...

By Liz Morrell, 25 May 2016, 0 comments. Categories: Advertising, Advertising Technology, Content Marketing, Web Analytics.

Is the Industrial Internet set to turn the marketing industry on its head?


Over the past decade or so, a seismic change has shifted the ground underneath the marketing industry transforming it from an art into a science. Where once the marketing department was a natural home for creative minds, now those creative skills are being honed into analytical skills. This is a result of:

  • Post-austerity budgets demanding accurate and detailed ROI calculations
  • The availability of 40+ marketing communications tools adding variety and diversity to the industry, and making it easier to track physical and digital performance
  • The effectiveness and affordability of digital...

By Andrew Ford, 06 April 2016, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing, Web Analytics.