Why the in-store customer experience is key for marketing wearable tech

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Almost half of Britons surveyed by experiential agency Fizz Experience are willing to spend £111 ($164) on a piece of wearable technology, with a majority saying the in-store experience is key to their making a purchase.

Even though online research was the most common method of looking up new products, according to 41% of respondents, 84% will ultimately purchase in-store,

By James Bourne, 13 March 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Wearables.

Google halts Glass sales days after Tesco announces its first Glass app

Tesco announced earlier this week that it was the first retailer to realise the potential of Google Glass. Yesterday Google revealed that it is halting sales of the device. It was a marketers worst nightmare especially for a retailer that has endured PR disaster after disaster in recent months.

Tesco had triumphed the launch of its Tesco Grocery Glassware, allowing users to browse goods, view nutritional information and add items to their shopping basket all hands-free. This would then allow shoppers to...

By Liz Morrell, 16 January 2015, 0 comments. Categories: Advertising, Branding, Commerce, M-Commerce, Mobile Marketing, Wearables.

Wearing thin: Is wearable tech an ethical nightmare for PR and comms professionals?

The CIPR hosted a debate last week at the House of Commons on the implications of wearable technology and how such devices raise ethical concerns around the potential use of the data they provide for marketing and PR purposes. However, these devices pose the same kind of challenges as many current technologies do, argues Aspectus PR’s Garry Dix.

Last Monday saw the CIPR ask whether or not ‘wearable technology is an ethical nightmare for PR, marketing and communication professionals’, with two...

By Alastair Turner, 17 July 2014, 0 comments. Categories: Customer Experience, Wearables.

Spreadshirt CEO Philip Rooke on how to make wearable tech work

Philip Rooke, the chief executive of Spreadshirt, is an opinionated man. He believes five years will pass before people make “real money” out of wearable technology, as well as thinking that Amazon’s drone delivery service is “going to be near impossible to make a reality.”

Yet his interest in wearable technology goes beyond the commercial. As a long-time user of Fitbit, Rooke believes the ‘hype’ around wearable tech is...

By James Bourne, 14 March 2014, 0 comments. Categories: Campaigns, M-Commerce, Wearables.

Two in three people “too embarrassed” to wear Google Glass

Two thirds of UK people surveyed claim they would not be comfortable wearing Google Glass products, according to a survey from LoveMyVouchers.co.uk.

The survey, which asked 1132 of LoveMyVouchers’ subscribers, had pretty negative viewpoints for Glass all round.

68% of respondents said they wouldn’t be comfortable wearing Google Glass products in public, whilst 64% said they wouldn’t be comfortable talking to someone wearing a Google Glass product.

Part of this might be down to seven in 10...

By James Bourne, 07 January 2014, 0 comments. Categories: Branding, Campaigns, Wearables.