Twitter Awards: Winners include Dove, Airbnb and Apple
Twitter has announced the winners of its yearly Twitter marketing awards to recognise the "most original and creative" advertising work being done today.
The platform said it had received hundreds of entries from over 15 countries, but after a competitive selection process, chose the marketers they thought had the best ideas.
All entries were judged based on three criteria:
- Creativity: Did the campaign challenge convention and push the creative envelope?
- Live: Did the campaign use Twitter in unique, new, and...