User-generated content: Letting your audience tell your story

The dream for any brand is having their audience tell their story for them.

One of our most powerful motivators as consumers is when a friend or someone similar to us recommends something to us. It adds that human element and moves the sales pitch from being something corporate to something personal.

That doesn’t mean hiring a young actor to star in an advert aimed at teenagers will do the job. Modern audiences are far too savvy to fall for that old chestnut.

Instead it’s about bringing real life into your...

By Jessica Townsend, 13 April 2017, 1 comment. Categories: Video & Audio Marketing.

Video streaming leads to data usage rise as Android overtakes Windows

Research by giffgaff has shown that an increase in mobile video streaming is driving a projected 720% rise in global data usage by 2021.

This will see the average individual use 5.07 GB a month by 2021, up from the current 1.72 GB.

Mobile video streaming will see the biggest increase, with giffgaff predicting a rise from 0.58 GB a month to 2.85 GB in 2021.

This is proof that the way consumers are digesting content on their mobile phones is undergoing a drastic shift.

 Other figures from the study:

  • web browsing is projected to rise from 0.29 GB a month in 2016 to...

Is Apple Clips trying to steal Snapchat and Instagram's fire?

Apple's new Clips app is a simple, interactive take on video editing and sharing. Following its recent announcement, tech writers, bloggers, and general enthusiasts have been asking one standout question:

Is Apple trying to one-up Instagram and Snapchat?

With global revenue from mobile apps totalling around $35 billion, competition is getting steeper for app developers, and Apple seems to be upping efforts to stay...

By Emma Risso, 30 March 2017, 1 comment. Categories: Video & Audio Marketing.

Could no audio kill the video star? Analysing a key video marketing trend

Opinion Last Christmas saw some of the most compelling and creative story-driven advertising ever. H&M enlisted Wes Anderson. John Lewis broke away from sentimentality and embraced humour. And Burberry paid big money to get Hollywood A-list actors to tell the story of their founder. Yet, while many of these adverts would have been watched on TV, an unprecedented number of views (and repeat views) were online, on mobile, and without sound. For many brands, that’s a problem. Now every video...

By Rob Cootes, 02 March 2017, 1 comment. Categories: Content Marketing, Customer Experience, Video & Audio Marketing.

Why brands are tuning into podcasts – and what you need to do

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Podcasts have grown exponentially over the past 12 months. Acast, a curated platform for podcasts, has increased its listeners from 4 million in November 2015 to 10.9 million in November 2016. More globally, Rawvoice, a data firm that tracks 20,000 shows, reported that 75 million people listen to its podcasts each month – triple the 25million listeners it had just five years ago. And Edison Research shows weekly podcast consumption is on a constant year on year growth of...

By Helen Rose, 02 February 2017, 0 comments. Categories: Branding, Video & Audio Marketing.

How TV measurement for marketers is changing: Social, programmatic, and more

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Digital outlets have dominated conversations about marketing over the last decade, and are understandably a huge focus for marketers. According to the IAB, cross-platform digital ad spend grew to a staggering £4.8 billion during the first half of 2016 and forecasts estimate this is only set to keep increasing.

But television is still the biggest individual platform by ad revenue, accounting for a record £5.3 billion in ad spend in the UK during 2015 and its delivery is...

Vine loops its last as service closes to move into Vine Camera

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The ephemeral world of social media rumbles on: today represents the last day that social media video platform Vine remains a standalone app before being folded into a wider part of Twitter.

The news has been coming since January 4 when Vine tweeted that its app will become the Vine Camera on January 17. At the time of publication, videos can still be viewed and downloaded. Not surprisingly, the most popular videos on the left-hand column...

By James Bourne, 17 January 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why visual marketing should be a 2017 focus

If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them.

Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram's users will disappear as soon as they are recorded – friends will only be able to watch them live.

Meanwhile, Facebook is...

By Ed Preedy, 06 January 2017, 0 comments. Categories: Personalised Marketing, Video & Audio Marketing.

Vanishing videos: What's the appeal?

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Rings have been spreading in the internet ocean lately, as the social media heavyweights are pointing their periscopes towards vanishing video and user generated content.

The rings are predominantly coming from the Facebook mother ship, which has had its torpedoes targeted on Snapchat for a while, but last week it sent out its two biggest vessels to join the battle: Instagram and WhatsApp.

Facebook has long been a believer of video content as social media ruler and last year they launched...

By Vishal Kawatra, 08 December 2016, 0 comments. Categories: Video & Audio Marketing.

Consumers prefer streaming content on connected TVs, new report says

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Central to delivering the right kinds of experiences for customers is knowing what devices they use the most, and how they use them. 

There is an ever-increaseing arsenal of streaming devices becoming more affordable and available to consumers, so it can be tough for marketers to keep up-to-date with what's hot in the moment. 

However, Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content,...

By Rachael Power, 30 November 2016, 0 comments. Categories: Video & Audio Marketing.