User-generated content: Letting your audience tell your story
The dream for any brand is having their audience tell their story for them.
One of our most powerful motivators as consumers is when a friend or someone similar to us recommends something to us. It adds that human element and moves the sales pitch from being something corporate to something personal.
That doesn’t mean hiring a young actor to star in an advert aimed at teenagers will do the job. Modern audiences are far too savvy to fall for that old chestnut.
Instead it’s about bringing real life into your...