Consumers spend 19% more time watching video ads

There has been an increase in consumer response to video advertising in the last year, according to Extreme Reach.

The cloud technology company, that specialises in TV and video ad workflow, has analysed video ad serving metrics from Q2 2016 to Q2 2017.

The analysis found that:

-          the average time viewers spent watching video ads has increased by 19% from last year

-          there has been a 20% overall increase...

By Colm Hebblethwaite, 27 July 2017, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Facebook acquires Source3 to clamp down on video pirates

Facebook has acquired a tech startup that it hopes will allow it to target users who share pirated content or share content without permission.

The company, Source3 which produces technology that recognise, organise and analyse branded intellectual property in user-generated content, recently raised $4 million in venture funding.

In a statement on the its website, the company states:

“We're excited to bring our IP, trademark and copyright...

By Colm Hebblethwaite, 25 July 2017, 0 comments. Categories: Video & Audio Marketing.

Shorter videos more common, but longer content drive engagement

Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement.

One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones.

But a new study by video marketing automation platform TwentyThree has unearthed some interesting findings about how people consume video content. Perhaps the main takeaway is that when it comes to video, shorter is not always...

By Colm Hebblethwaite, 18 July 2017, 0 comments. Categories: Video & Audio Marketing.

Is 360-degree and VR video the future of marketing?

Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns.

Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlines’ 360-degree ad was 35 times more effective than the same traditional 2D...

By Mariame Cisse, 06 July 2017, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Using AI to license content directly from social media

It can be a laborious process to find the right image for your brand or campaign. Meanwhile, social media is an almost endless source of authentic and engaging content.

Lobster helps companies access this almost infinite resource.

The company, which was founded in 2013, allows content creators to plug their social accounts into the Lobster platform to allow brands to access their images and videos.

The company can also reach out to creators of unlisted content. Creators get 75% of the purchasing revenue....

By Colm Hebblethwaite, 28 June 2017, 0 comments. Categories: Video & Audio Marketing.

Why brands should avoid the VR bandwagon

Over the past three years, VR has evolved from a lab experiment to a platform for the media and consumers to engage with.

As it grows, more news organisations, marketers and PRs want to get involved to explore new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience.

But is it too early for brands to invest in VR?

Digital priorities are based on audience’s needs, and with good quality headsets...

By Lucinda Kingham, 19 June 2017, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Is this the end of pre-roll video ads?

The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format.

Trendsetter Facebook is maintaining its long-held stance that pre-roll has no place on the social network, despite its imminent rollout of mid-roll ads that will allow content creators to monetise video.

At the same time Google is limiting the use of

By Estelle Reale, 15 June 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

The emotional nuances of the biggest YouTube stars

YouTube offers businesses the ability to connect meaningfully with their audience and build an engaged base of customers and prospects.

The video sharing website has never been more popular.

Today, over three billion hours of videos are watched per month, with an additional 300 hours of videos being added each minute. Yet, out of all the videos uploaded to YouTube, only a very small percentage generate more than a few hundred views; and only an elite few of those ultimately end up going viral.

only an elite few end up...

By Bjorn Schuller, 07 June 2017, 0 comments. Categories: Video & Audio Marketing.

What brands need to know about Google Lens

From what we’ve seen so far from this year’s Google I/O conference, it’s clear that Google is betting big on AI, and connecting different technologies.

As part of this, there’s been a strong focus on phones and the mobile experience, as there has been for the past few years.

One of the key features of any phone is the camera – as Snap put it in their IPO documents, the camera is the starting point for a user on mobile, just as the cursor or search box was for desktop. 

visual...

By Dan Calladine, 19 May 2017, 0 comments. Categories: Search Marketing, Video & Audio Marketing.

The secret behind effective video ad strategy

Watching video online is no longer the future – it’s here today. 32% of digital video viewers in the UK and US now watch more than 4 hours of digital video every week.

It's no surprise then that video has become one of the most effective ways for brands to engage with their customers.

The good news for marketers is that consumers have become more comfortable with watching branded video content. Our

By Mick Loizou, 21 April 2017, 1 comment. Categories: Advertising, Video & Audio Marketing.