Consumers spend 19% more time watching video ads
There has been an increase in consumer response to video advertising in the last year, according to Extreme Reach.
The cloud technology company, that specialises in TV and video ad workflow, has analysed video ad serving metrics from Q2 2016 to Q2 2017.
The analysis found that:
- the average time viewers spent watching video ads has increased by 19% from last year
- there has been a 20% overall increase...