Online video spend overtakes banner ads

The continued rise in popularity of online video is one of biggest changes in the digital advertising landscape to occur in the last decade.

Now, according to the Internet Advertising Bureau (IAB) and PwC, advertising spend on online video has overtaken banner ads for the first time in the UK.

According to the duo’s Digital Adspend report, the first half of 2017 saw advertisers spending £699 million on online ads, which amounts to a 46% year-on-year rise. Spend on banner ads meanwhile, fell by 2%...

By Colm Hebblethwaite, 17 October 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Spotify: 61% of UK adults regularly listen to podcasts

Music streaming service Spotify has revealed that the UK is increasingly becoming a nation of podcast listeners.

Still a relatively novel form of content five years ago, the sheer number and varied scope of the podcasts available to consumers have turned many into converts.

According to Spotify’s research, 61% of UK adults now regularly listen to at least one podcast, with 21% listening once a week.   

The figures also confirm that this love of podcasts is a recent phenomenon. 68% of...

By Colm Hebblethwaite, 29 September 2017, 0 comments. Categories: Video & Audio Marketing.

YouGov: TV ads surviving despite subscription video’s rise

There has been a lot of talk about how the rise of subscription TV services has diminished the reach and power of traditional television advertising.

But according to new research from international market research firm YouGov shows that traditional TV advertising is still very much alive in the era of subscription on demand services (SVOD).

Importantly, TV ads are still being seen by consumers who only watch content through subscription streaming platforms.

The

By Colm Hebblethwaite, 27 September 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Google announces new YouTube tools for advertisers

Google has announced the release of four new tools for YouTube to help capture the attention of viewers.

Google knows all too well about the importance of catching consumer attention with advertising. In an ever-connected world, where we watch TV while flicking idly through our phones or listen to podcasts while working, advertising is everywhere and consumer attention is a valuable commodity.

And while the majority of us have seemingly developed an ability to tune out TV adverts or billboards as we go about...

By Colm Hebblethwaite, 26 September 2017, 1 comment. Categories: Advertising Technology, Video & Audio Marketing.

Your brand’s voice stretches further than you think

Human voice recordings are everywhere - from your business' voicemail system to the elevators in the building - and it's salient for marketers to consider what their actual brand's voice sounds like, from its tone and personality down to its gender, accent and age, so that it is consistent with the brand's content and aligns with how their customers want to be spoken to. Stephanie Ciccarelli, the founder and chief brand officer of Voices.com offers advice to marketers on how to identify a voice actor to be the...

By Stephanie Ciccarelli, 21 September 2017, 0 comments. Categories: Video & Audio Marketing.

Mobile officially becomes UK adults preferred method of accessing the web

Smartphones have officially narrowly defeated laptops and desktops in the battle for British hearts and minds, as 2017 saw them become the preferred method of accessing the internet.

The figures, from eMarketer’s latest time spent forecast, show that UK adults now spend an average of one hour and 59 minutes a day on their smartphones, beating that spent on desktops/laptops by one minute.

The marketing research company expects that number to keep growing; it is predicting that daily time spent on...

By Colm Hebblethwaite, 12 September 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why businesses need to use live video for every marketing strategy

Live video must be considered one of the most, if not the most, engaging mediums for communication.

In 2016, Facebook found that users watched live content three times longer than pre-recorded video. Images can be eye-catching and text can be compelling, but they cannot facilitate the type of engagement generated by live streams.

The interactivity of live video strengthens the relationship between a brand and its followers. It has become a significant marketing tool and one which most enterprises would be unwise to...

By Jake Ward, 01 September 2017, 0 comments. Categories: Video & Audio Marketing.

AR and VR 101: What marketers need to know today

In addition to mastering an ever-evolving landscape of social media and digital marketing tools, today’s marketers are required to have a much more in-depth understanding of existing and emerging technology than their predecessors. The rise in experiential marketing has posed a challenge in that brands are now looking to their marketing and advertising executives to integrate never-before-seen technology into in-person marketing experiences.

This strategy comes as a response to consumers, the Millennial generation in particular,...

By Steve Alexander, 18 August 2017, 0 comments. Categories: Content Marketing, Customer Experience, Video & Audio Marketing.

Are podcasts changing advertising?

Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US...

By Colm Hebblethwaite, 07 August 2017, 1 comment. Categories: Advertising, Video & Audio Marketing.