Shorter videos more common, but longer content drive engagement
Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement.
One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones.
But a new study by video marketing automation platform TwentyThree has unearthed some interesting findings about how people consume video content. Perhaps the main takeaway is that when it comes to video, shorter is not always...