Using AI to license content directly from social media
It can be a laborious process to find the right image for your brand or campaign. Meanwhile, social media is an almost endless source of authentic and engaging content.
Lobster helps companies access this almost infinite resource.
The company, which was founded in 2013, allows content creators to plug their social accounts into the Lobster platform to allow brands to access their images and videos.
The company can also reach out to creators of unlisted content. Creators get 75% of the purchasing revenue....