Your brand’s voice stretches further than you think

Human voice recordings are everywhere - from your business' voicemail system to the elevators in the building - and it's salient for marketers to consider what their actual brand's voice sounds like, from its tone and personality down to its gender, accent and age, so that it is consistent with the brand's content and aligns with how their customers want to be spoken to. Stephanie Ciccarelli, the founder and chief brand officer of offers advice to marketers on how to identify a voice actor to be the...

By Stephanie Ciccarelli, 21 September 2017, 0 comments. Categories: Video & Audio Marketing.

Mobile officially becomes UK adults preferred method of accessing the web

Smartphones have officially narrowly defeated laptops and desktops in the battle for British hearts and minds, as 2017 saw them become the preferred method of accessing the internet.

The figures, from eMarketer’s latest time spent forecast, show that UK adults now spend an average of one hour and 59 minutes a day on their smartphones, beating that spent on desktops/laptops by one minute.

The marketing research company expects that number to keep growing; it is predicting that daily time spent on...

By Colm Hebblethwaite, 12 September 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why businesses need to use live video for every marketing strategy

Live video must be considered one of the most, if not the most, engaging mediums for communication.

In 2016, Facebook found that users watched live content three times longer than pre-recorded video. Images can be eye-catching and text can be compelling, but they cannot facilitate the type of engagement generated by live streams.

The interactivity of live video strengthens the relationship between a brand and its followers. It has become a significant marketing tool and one which most enterprises would be unwise to...

By Jake Ward, 01 September 2017, 0 comments. Categories: Video & Audio Marketing.

AR and VR 101: What marketers need to know today

In addition to mastering an ever-evolving landscape of social media and digital marketing tools, today’s marketers are required to have a much more in-depth understanding of existing and emerging technology than their predecessors. The rise in experiential marketing has posed a challenge in that brands are now looking to their marketing and advertising executives to integrate never-before-seen technology into in-person marketing experiences.

This strategy comes as a response to consumers, the Millennial generation in particular,...

By Steve Alexander, 18 August 2017, 0 comments. Categories: Content Marketing, Customer Experience, Video & Audio Marketing.

Are podcasts changing advertising?

Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US...

By Colm Hebblethwaite, 07 August 2017, 1 comment. Categories: Advertising, Video & Audio Marketing.

Consumers spend 19% more time watching video ads

There has been an increase in consumer response to video advertising in the last year, according to Extreme Reach.

The cloud technology company, that specialises in TV and video ad workflow, has analysed video ad serving metrics from Q2 2016 to Q2 2017.

The analysis found that:

-          the average time viewers spent watching video ads has increased by 19% from last year

-          there has been a 20% overall increase...

By Colm Hebblethwaite, 27 July 2017, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Facebook acquires Source3 to clamp down on video pirates

Facebook has acquired a tech startup that it hopes will allow it to target users who share pirated content or share content without permission.

The company, Source3 which produces technology that recognise, organise and analyse branded intellectual property in user-generated content, recently raised $4 million in venture funding.

In a statement on the its website, the company states:

“We're excited to bring our IP, trademark and copyright...

By Colm Hebblethwaite, 25 July 2017, 0 comments. Categories: Video & Audio Marketing.

Shorter videos more common, but longer content drive engagement

Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement.

One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones.

But a new study by video marketing automation platform TwentyThree has unearthed some interesting findings about how people consume video content. Perhaps the main takeaway is that when it comes to video, shorter is not always...

By Colm Hebblethwaite, 18 July 2017, 0 comments. Categories: Video & Audio Marketing.

Is 360-degree and VR video the future of marketing?

Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns.

Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlines’ 360-degree ad was 35 times more effective than the same traditional 2D...

By Mariame Cisse, 06 July 2017, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.