World Television Day 2017 – is TV still the world’s most effective advertising medium?

As far as global ubiquity goes, television is hard to beat. While it may have be in the process of being usurped in sheer global reach by the internet, it is safe to say that you will find people staring at TV sets in all corners of the globe.

21 November is World Television Day, and has seen the release of a stream of figures showing TV’s continued strength as an advertising medium.

A new report from the newly formed Global TV Group, which brings together broadcasting trade bodies from Europe, North...

By Colm Hebblethwaite, 21 November 2017, 0 comments. Categories: Video & Audio Marketing.

Mastering the art of blending in: the future of native video

The past few years has seen a major shift in video advertising from blanket marketing to contextually relevant, non-intrusive ads.

Much of the change is owing to social media, with rising user demand for ads that don’t disrupt mobile newsfeeds, fuelling a movement towards ‘environmentally friendly’ formats across the entire online ecosystem.

Of course, this isn’t universal across social – to continue maximising their revenue per user, platforms such as

By Ally Stuart, 14 November 2017, 0 comments. Categories: Video & Audio Marketing.

‘Tis the season for Augmented Reality

Any and every seasonal period, whether this is Christmas or Valentine’s Day, is fraught with competition from opposing retailers. It’s a metaphorical pile-up in terms of brands clambering over each other to reach the purse strings of their prospective customers.

The truth is, customers buy because of their need – the art of persuasion is really eroding away at a rate of knots, and even the annual Christmas ads only real appeal aesthetically; something that is treated more as a feature film...

By Richard Corps, 13 November 2017, 0 comments. Categories: Commerce, Video & Audio Marketing.

Augmented Reality: a new legal frontier for marketing?

Within the world of digital marketing, there is a (tentative) expectation that Virtual Reality (VR) and Augmented Reality (AR) products will open up new and exciting doors to advertisers in the not-so-distant future.

Readers may already be familiar with the virtual dealership created by Cadillac, or Snap’s AR lenses, which allow advertisers to superimpose three dimensional objects onto real-world scenes.

Warner Bros. is one of the first companies to take up this offering, allowing Snapchat users to...

By Nick Breen, 07 November 2017, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

The era of connected gaming entertainment

We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experience.

Research suggests that 83% of people are now browsing a second screen while watching TV. With mobile...

By Shane Leahy, 25 October 2017, 0 comments. Categories: Commerce, M-Commerce, Video & Audio Marketing.

Online video spend overtakes banner ads

The continued rise in popularity of online video is one of biggest changes in the digital advertising landscape to occur in the last decade.

Now, according to the Internet Advertising Bureau (IAB) and PwC, advertising spend on online video has overtaken banner ads for the first time in the UK.

According to the duo’s Digital Adspend report, the first half of 2017 saw advertisers spending £699 million on online ads, which amounts to a 46% year-on-year rise. Spend on banner ads meanwhile, fell by 2%...

By Colm Hebblethwaite, 17 October 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Spotify: 61% of UK adults regularly listen to podcasts

Music streaming service Spotify has revealed that the UK is increasingly becoming a nation of podcast listeners.

Still a relatively novel form of content five years ago, the sheer number and varied scope of the podcasts available to consumers have turned many into converts.

According to Spotify’s research, 61% of UK adults now regularly listen to at least one podcast, with 21% listening once a week.   

The figures also confirm that this love of podcasts is a recent phenomenon. 68% of...

By Colm Hebblethwaite, 29 September 2017, 0 comments. Categories: Video & Audio Marketing.

YouGov: TV ads surviving despite subscription video’s rise

There has been a lot of talk about how the rise of subscription TV services has diminished the reach and power of traditional television advertising.

But according to new research from international market research firm YouGov shows that traditional TV advertising is still very much alive in the era of subscription on demand services (SVOD).

Importantly, TV ads are still being seen by consumers who only watch content through subscription streaming platforms.


By Colm Hebblethwaite, 27 September 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Google announces new YouTube tools for advertisers

Google has announced the release of four new tools for YouTube to help capture the attention of viewers.

Google knows all too well about the importance of catching consumer attention with advertising. In an ever-connected world, where we watch TV while flicking idly through our phones or listen to podcasts while working, advertising is everywhere and consumer attention is a valuable commodity.

And while the majority of us have seemingly developed an ability to tune out TV adverts or billboards as we go about...

By Colm Hebblethwaite, 26 September 2017, 1 comment. Categories: Advertising Technology, Video & Audio Marketing.

Your brand’s voice stretches further than you think

Human voice recordings are everywhere - from your business' voicemail system to the elevators in the building - and it's salient for marketers to consider what their actual brand's voice sounds like, from its tone and personality down to its gender, accent and age, so that it is consistent with the brand's content and aligns with how their customers want to be spoken to. Stephanie Ciccarelli, the founder and chief brand officer of offers advice to marketers on how to identify a voice actor to be the...

By Stephanie Ciccarelli, 21 September 2017, 0 comments. Categories: Video & Audio Marketing.