90% of UK video viewers regularly visit YouTube

YouTube has cemented its place as the undisputed leading platform for digital video in the UK, with eMarketer stating that the sites viewing is close to saturation point.

The company’s first market forecast for YouTube shows that through its sheer ubiquity and its easy integration on other content platforms have both contributed to its video dominance. 2018 will see 40.4 million (or six out of 10 people) will watch a video on the platform’s app or website at least once a month.

Watching videos...

By Colm Hebblethwaite, 05 February 2018, 0 comments. Categories: Video & Audio Marketing.

5 tips to capture your audience’s attention

More than other types of content, webinars give marketers the power to connect with audiences in a personal and immersive way. A firm favourite amongst B2B marketers, webinars are often touted as a top source for leads and ideal for all aspects of the customer journey.

But how can you keep people engaged? According to new research in GoToWebinar’s 2017 Big Book of Webinar Stats, only 40% of marketing webinars are taking advantage of...

By Daniel Waas, 01 February 2018, 0 comments. Categories: Video & Audio Marketing.

Monthly mobile data usage to hit 98 GB by 2025

Mobile network giffgaff has released research estimating that average mobile data usage will climb to a mammoth 93 GB per month by 2025.

With 5G due to launch globally in 2020, giffgaff has based its estimations on theoretical speed increases. Research and advisory company Gartner believes 5G phones will begin to reach the market in 2019, when rollouts of 5G networks will start in select countries, such as the US and South Korea.

"We predict that, by 2021, 9 per cent of smartphones sold will support...

By Colm Hebblethwaite, 29 January 2018, 0 comments. Categories: Mobile Marketing, Video & Audio Marketing.

Deloitte: subscriptions per household to increase 20% as SVOD and OTT competition increases

Deloitte is predicting that the number of online subscriptions held by the average will jump in 2018 as more companies launch their won subscription-based services.

The professional services company estimates that the total number of online subscriptions, as well as the average number of subscriptions per individuals and households will grow by around 20% in the coming year.

While the majority of these will continue to be for SVOD and music (which currently take up the biggest share of subscriptions), the...

By Colm Hebblethwaite, 17 January 2018, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

Capgemini: Voice assistants to revolutionise commerce in the next three years

User spending through the use of voice assistants could grow by as much as six times in the next three years, according to research by Capgemini.

The data from the consulting company’s Digital Transformation Institute indicates that consumers are increasingly developing a preference for interacting with companies through voice assistants. The company surveyed over 5,000 consumers in the US, UK, France and Germany, and found that 24% would rather use a voice assistant than visit the company website....

By Colm Hebblethwaite, 11 January 2018, 0 comments. Categories: Video & Audio Marketing.

The top strategies for digital marketing success in 2018

Charming today’s entitled consumers will be the key challenge for marketers next year.

To make inroads, they need to create truly tailor-made experiences and mobile-first engagement and leverage the value of owned channels.  

Mega Trend - Artificial Intelligence

2018 will see artificial intelligence (AI) advance from cutting edge technology to status quo. Built into audience engagement platforms, AI will bring new levels of relevance into automatically delivered content, help marketers to recognise...

Avoid being a ‘one-trick pony’: Clever financial planning for diversification

Creative agencies are increasingly having to find new ways to cope with the rapidly changing media landscape. New technologies are emerging, and agencies are experiencing change internally as well as externally.

Clients are beginning to demand more for their money and as a result of consolidation within the sector, businesses are seeking to expand their repertoire.

With new technology taking over, agencies that stick to one platform or process are now few and far between. Clients are looking for a...

By Laura Mott, 21 December 2017, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

What does 2018 have in store for marketers: Industry predictions

As 2017 comes to an end, it is time for those involved in the marketing industry to look forward to what the next 12 months could hold.

From the growing ubiquity of AI and machine learning to the game-changing GDPR, 2018 promises to be just as eventful as its predecessor.

We asked a range of industry professionals to gaze into their crystal balls and give us their predictions for what the new year has in store for marketers and brands.

AI and machine learning

Oliver Bronner, Founder of Berlin-based brand consultancy,

The many faces of beauty influence

The Beauty sector is probably one of the most dramatically impacted by the surge of social media influencers.

From “Mega-Influencers” such as Zoella and her 43M audience who have become celebrities in their own rights all the way to the thousands of young women who have built a following of a few tens of thousands, we estimate that there are around 25,000 beauty influencers in the US alone.

Despite such a plethora of choice, we were very surprised to see very different brands, targeting very...

By Nicolas Chabot, 14 December 2017, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

How to use video crowdsourcing to supercharge content marketing

Content marketers do not use enough video. Even though it is the most powerful marketing medium, video has traditionally been too expensive, complex and time-consuming for marketers. As a result they haven’t been able to use it as much as they would like.

Not anymore.

Crowdsourcing your video harnesses a dynamo of global creativity – at a manageable budget - that can transform your content in its authenticity, diversity, virality and impact.

How does it work?

Crowdsourcing can be a nervy...

By Jeffrey Lee, 05 December 2017, 0 comments. Categories: Video & Audio Marketing.