World Television Day 2017 – is TV still the world’s most effective advertising medium?
As far as global ubiquity goes, television is hard to beat. While it may have be in the process of being usurped in sheer global reach by the internet, it is safe to say that you will find people staring at TV sets in all corners of the globe.
21 November is World Television Day, and has seen the release of a stream of figures showing TV’s continued strength as an advertising medium.
A new report from the newly formed Global TV Group, which brings together broadcasting trade bodies from Europe, North...