23% of UK population listened to a podcast in the last month
According to Acast, the podcasting boom is still well underway, with a survey of 1,335 adults showing that 23% had listened to at least one in the last month.
The company has launched a quarterly Audio Intelligence report to rack audio consumption habits in the UK, US and Australian markets.
“This research is crucial to understanding where the industry is headed,” said Susie Warhurst, UK Director of Content. “The more we know about how people behave and what they think, the better we can...