It's hard to swallow Pepsi’s latest video

Remember when Pepsi was the cool brand, pushing stodgy Coke’s buttons like a newly pierced college freshman coming home for Christmas? (Okay, that was a stretch, but you get it.) That seems laughable these days, as Coke produces some of the most entertaining product-as-theatre on the Internet, and Pepsi… well, not so much.

The IDEA behind Pepsi’s most recent attempt at soda pop culture, though technologically sound, is as lame as the video execution. At a Beyoncé concert, a vending machine...

Four reasons digital publishing brands should embrace the tablet

With the publishing industry in the midst of change, magazine proprietors are faced with a dilemma. Do you keep ploughing a furrow in print; do you throw everything into going digital; or do you go somewhere in between?

The answer, of course, is usually the latter. But there’s also plenty of evidence out there to suggest that publishing brands simply have to utilise the tablet effectively – and not just viewing the magazine’s site through a web browser.

For some magazines, of course, it’s too late....

By James Bourne, 03 June 2013, 0 comments. Categories: Campaigns, Video & Audio Marketing.

Marketing with Vine: Six tips for six second videos

As you’re probably well aware, Vine is a new mobile application that enables user generated 6-second video content that can be instantly shared on social networks like Facebook and Twitter.

We previously took a look at a few great examples of the format here, through a contest held by this year’s Tribeca Film Festival.

Marketers have also sought to utilize the...

By Homebaked Films, 21 May 2013, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

The 5 characteristics of a successful business video

Guest blog by Joseph Forte, Jr. Co-owner of D-Mak Productions LLC, Video Production Phoenix

The benefits of using video marketing in promoting your business and brand seem to be growing by the day. Most business owners have already tuned in to the fact that video marketing helps lend credibility and trustworthiness to your audience and can attract a huge global and local audience. For that reason, I’m not going to be talking about the benefits of video in this post. What I do want...

By CX, 15 March 2013, 0 comments. Categories: Campaigns, Video & Audio Marketing.

Abandonment issues: How long should your video be?

“How long should our video be?” This is a question that comes up early with nearly every one of our clients. The answer depends on a number of factors:

1) Shorter is Better. Research by Visible Measures indicates that viewership falls at a steady rate as a video progresses, with 20% of viewers dropping out within the first ten seconds. If you want viewers to see your whole video, keep it short.

By Homebaked Films, 31 January 2013, 0 comments. Categories: Video & Audio Marketing.

How to use YouTube as part of your blogging strategy

YouTube Strategy

There are many ways to use YouTube as part of your blogging. The most important way of course is to customise it so that it is similar to your website and then to regularly create and upload video content to the site. The content you create will depend largely on your business, but there are very few people, even if you have no video editing skills at all, that won’t...

By Maciej Fita, 10 January 2013, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

5 ways to make your explanatory video rock

People don’t consume or process information they way they used to. The rise of the internet and improvements in mobile communications has led to people wanting information in short, immediate bursts that are easily digested. Consequently ensuring your message is understood has never been more difficult. Short explanatory films perform a valuable role here and can help people communicate anything from a marketing message to training, to communicating change.

Many people are under the impression producing...

By Detlev Weise, 21 November 2012, 0 comments. Categories: Video & Audio Marketing.

The key to boosting engagement: Mobile video

Smartphone penetration in the US recently passed the 50% mark and it’s a similar story in Europe. There are now nearly 110 million smartphone owners in the US alone, according to comScore.

The tablet market is also growing fast and mobile devices are claiming an ever greater share of overall web traffic.

The average amount of content people consume on their smartphone or tablet every day is rising steadily. Wi-Fi...

By Markus Bäckström, 05 September 2012, 0 comments. Categories: Advertising, Video & Audio Marketing.