Analysing the success of Marmite’s viral ad campaign

Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week.

And it’s safe to say the responses came from both ends of the scale.

For non-UK readers the food product, with its famous ‘you either love it or hate it’ tagline, released an ad campaign spoofing animal rescue units by rescuing...

By James Bourne, 08 August 2013, 1 comment. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

Is YouTube an appropriate platform for B2B video marketing?

YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech

Type ‘YouTube for business’ into any search engine and you get a litany of links to blog posts showing a dazzling array of tips on how to improve your video.

But what these articles tend not to address is the bread and butter side of B2B video: the HR training guides for new employees; the CEO assessing the landscape after the...

By James Bourne, 30 July 2013, 0 comments. Categories: Video & Audio Marketing.

How to get the most from your online video

Online video has become an extremely effective marketing tool, however many companies are still nervous about adopting an online video strategy. Jake Ward, business development director at Groovy Gecko, explores why this is and talks through the key steps to help any company get online.

Why bother?

Probably the first question to answer is why bother with online video. There is a whole plethora of other marketing tools, so what makes video so special? To me, the biggest part is the humanisation of a company...

By Jake Ward, 19 July 2013, 0 comments. Categories: Video & Audio Marketing.

Video marketing: Beware the spork

A fork is great, and a spoon is great – they both do exactly what you want, when you want it. In fact, by doing one thing well they've pretty much cornered the market in terms of "food to mouth" solutions.  But some people don't want just a fork, or just a spoon, they want both – and it was for these gadget conscious folk that the Spork was born. 

Sporks sound great,  but soon after using one you realise two things, it's neither a...

By Hurricane Media, 18 July 2013, 0 comments. Categories: Video & Audio Marketing.

5 ideas to kick off your YouTube strategy

By Amy@BubbleJobsWhether you’re an online marketing pro or a relative newbie, chances are you’ll have the heard the phrase ‘Content Is King’ once or twice before. In this post-Penguin era, that phrase has never been more applicable or relevant and since the first Penguin update hit, it seems the world and his wife have jumped on the old content marketing bandwagon.

Now, while we’ve talked about things like guest blogging and

By Amy Edwards, 16 July 2013, 0 comments. Categories: Organic Search, Social Media Marketing, Video & Audio Marketing.

Are you ready for in-email video?

As online video continues to develop, video email marketing is revealing itself as a fast growing tool for marketers. More recipients than ever before are now able to quickly view video.

There are 3 common email video marketing practices currently in use.

1. Static Image Hyperlink. The most widely used practice. This is done by attaching a hyperlink to a static image within the body of an email. Usually, these static images contain a “play” button to let the viewer know where to...

By Homebaked Films, 14 June 2013, 0 comments. Categories: Email marketing, Video & Audio Marketing.

Microsoft rewarding users for watching TV? Count me in!

From Microsoft’s initial introduction of the Xbox 360, the team wished to be the “360 [degree] entertainment hub for your home.”

This vision far succeeded where others fell short; taking a vast library of content services and mixing them with incredible games.

Alongside this version of the best-selling console came an “achievements” feature, the undisputed way of bragging to friends of your accomplishments and spurring them to do better.

For Xbox One, the next-generation, Xbox...

By Ryan Daws, 13 June 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Gamification, Video & Audio Marketing.

Jean Michel Jarre: YouTube not bad guys in artist rights debate

For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.

The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...

By James Bourne, 07 June 2013, 0 comments. Categories: Branding, Publishing, Search Marketing, Video & Audio Marketing.

It's hard to swallow Pepsi’s latest video

Remember when Pepsi was the cool brand, pushing stodgy Coke’s buttons like a newly pierced college freshman coming home for Christmas? (Okay, that was a stretch, but you get it.) That seems laughable these days, as Coke produces some of the most entertaining product-as-theatre on the Internet, and Pepsi… well, not so much.

The IDEA behind Pepsi’s most recent attempt at soda pop culture, though technologically sound, is as lame as the video execution. At a Beyoncé concert, a vending machine...

Four reasons digital publishing brands should embrace the tablet

With the publishing industry in the midst of change, magazine proprietors are faced with a dilemma. Do you keep ploughing a furrow in print; do you throw everything into going digital; or do you go somewhere in between?

The answer, of course, is usually the latter. But there’s also plenty of evidence out there to suggest that publishing brands simply have to utilise the tablet effectively – and not just viewing the magazine’s site through a web browser.

For some magazines, of course, it’s too late....

By James Bourne, 03 June 2013, 0 comments. Categories: Campaigns, Video & Audio Marketing.