Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine
It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.
Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.
The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.