Businesses need to look again at online video platforms, Forrester says

Businesses need to be doing much more to embrace the opportunities offered by video, according to a new report from Forrester.

It suggests that businesses who think that having a YouTube channel is enough for a brand are wrong and that companies must adopt online video platforms (OVPs) to help deliver engaging, interactive and personalised experiences to their customers.

In the report, Forrester’s Vendor Landscape: Online Video Platforms for Sales and Marketing, the company explains that whilst the roots of...

By Liz Morrell, 25 May 2016, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Adobe launches new visual story tool for small businesses

Adobe has launched a new free service, Adobe Spark, which it claims is the only integrated web and mobile solution for creating and sharing visual stories. It has been aimed to appeal to anyone from small businesses to social marketers and students.

The new service is part of Creative Cloud and includes a number of rebranded associated apps from Adobe that allow users to create, edit and share their story from wherever they are.

They include the Adobe Spark web app, a browser-based...

By Liz Morrell, 25 May 2016, 0 comments. Categories: Advertising Technology, Content Marketing, Video & Audio Marketing.

Millennials most valuable audience for relevant, authentic video ads

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They are already known as one of the most fickle generations when it comes to online content but get video ad content right and millennials are 112% more likely to share it than any other demographic.

The conclusion comes from Unruly’s Future Video Survey, which canvassed the views of 3,200 people worldwide and showed that millennials are also 23% more likely to enjoy ads they find relevant.

43.1% said that they were creeped out by ads following them around the web

But get...

Facebook announces expansion of brand video ads on Audience Network

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Facebook has announced a significant expansion of its video ad offering as it begins begin selling ads on behalf of brands on its Audience Network.

Facebook's Audience Network is a collection of third-party apps and sites that advertisers can use to extend the reach of their Facebook and Instagram adverts. 

New functionality in Facebook’s Adverts Manager now allows...

By Rachael Power, 17 May 2016, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.

Vine experiencing ‘huge exodus’ of influencers, claims stats

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Twitter’s video sharing service Vine has seen a decline in the number of influencer users since the start of January 2016, according to new statistics.

Influencer marketing technology platform Markerly said that 50% of ‘top influencers’ on Vine have either deleted their accounts or simply stopped posting since 1 January 2016.

As of December 2015, Vine, which shot to fame after being acquired by...

By Rachael Power, 17 May 2016, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Why marketers need to up their investment in YouTube for better ROI

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Marketers need to make more use of online video resources such as YouTube, whose ROI is rising compared to TV, according to new research.

In a meta analysis of 56 case studies across eight countries it was found that YouTube delivered a higher return on investment than TV in more than three-quarters (77%) of cases. The research was carried out with a range of partners that included BrandScience, Data2Decisions, GfK, Kantar Worldpanel, MarketingScan and MarketShare.

Lucien van der...

By Liz Morrell, 21 April 2016, 0 comments. Categories: Advertising, Case Studies, Video & Audio Marketing.

The video marketing explosion is coming – but businesses are struggling to cope

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Marketers are already well aware of the power of video, with 80% of businesses believing that video content provides an edge over their competitors and 79% planning to invest in video content in the next 12 months in a range of functions from marketing to training. However, despite its potential many businesses simply don’t have the infrastructure and knowledge to enable them to cope with such an explosion in usage, according to The Future of Video, a report from Cass Business...

By Liz Morrell, 11 April 2016, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

This product claims to be the first fully automated video ad delivery platform

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Global ad delivery and automated workflow company Group IMD has launched what it claims is the industry’s first fully automated video ad delivery platform – cutting the time it takes to approve a video ad to around a sixth of the time it took before.

The automated process replaces the previous matching of orders and manual quality control of video ads before they are sent off to mainstream broadcasters and digital publishers.

The new fully automated, cloud native platform, IMD...

By Liz Morrell, 18 March 2016, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

How video marketing opportunities are opening up for smaller businesses

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Harnessing the power of video for marketing is a challenge for any business, but for small to medium sized businesses more limited on resources, it can be even more daunting, with costs high and producing high-end video complex.

However smart video storytelling application Magisto claims to be changing that with the extension of its platform to enable smaller businesses to more easily use video as part of their marketing mix.

The company has introduced user interactivity into its patented...

By Liz Morrell, 29 February 2016, 0 comments. Categories: Customer Experience, Video & Audio Marketing.

Why brands are failing to maximise the potential of video for advertising

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Videos will account for half of all internet traffic by 2019 and yet many brands are still not doing enough to maximise their potential as an advertising medium, according to a new report from L2.

This is particularly true in the fashion industry where only a handful of brands take advantage of mobile video advertising opportunities according to L2.

The study showed that video ad spend is predicted to grow by 22% per year over the next five years – particularly on mobile where...

By Liz Morrell, 05 February 2016, 0 comments. Categories: Advertising, Content Marketing, Video & Audio Marketing.